{"id":2730,"date":"2018-07-06T17:49:42","date_gmt":"2018-07-06T09:49:42","guid":{"rendered":"https:\/\/www.champpartners.com\/zh-hant\/?p=2730"},"modified":"2018-08-13T17:12:02","modified_gmt":"2018-08-13T09:12:02","slug":"nudge-theory-to-hr","status":"publish","type":"post","link":"https:\/\/www.champpartners.com\/zh-hant\/blog\/nudge-theory-to-hr\/","title":{"rendered":"\u600e\u6a23\u904b\u7528\u8f15\u63a8\u7406\u8ad6\u8058\u8acb\u53ca\u7559\u4f4f\u4eba\u624d\uff1f"},"content":{"rendered":"\n

\u300c\u5176\u4ed6\u90e8\u9580\u90fd\u5df2\u7d93\u4ea4\u4e86\u5831\u544a\uff0c\u4f60\u5462\uff1f\u300d
\u300c\u6211\u90fd\u5c31\u5f97\u5566\uff01\u300d
\u9019\u662f\u5e38\u5728\u8fa6\u516c\u5ba4\u807d\u5230\u7684\u60c5\u6cc1\uff0c\u4f60\u6709\u610f\u8b58\u5230\u5176\u4e2d\u53ef\u80fd\u5df2\u7d93\u88ab\u5f71\u97ff\u4e86\u55ce\uff1f<\/p>\n\n\n\n\n\n\n\n

\u8f15\u63a8\u7406\u8ad6\u662f\u751a\u9ebc\uff1f<\/h3>\n\n\n\n

\u8f15\u63a8\u7406\u8ad6 (Nudge Theory) \u662f\u4e00\u500b\u6709\u95dc\u884c\u70ba\u79d1\u5b78\uff0c\u9069\u7528\u65bc\u653f\u6cbb\u5b78\u53ca\u7d93\u6fdf\u5b78\u7684\u6982\u5ff5\uff0c\u65e9\u65bc2008\u5e74\u7531 Richard H.Thaler \u53ca Cass R.Sunstein \u6240\u5beb\u7684 \u201cNudge\u201d \u8ad6\u53ca\u3002\u8f15\u63a8\u7406\u8ad6\u63d0\u51fa\u4ee5\u7a4d\u6975\u5f37\u5316\u53ca\u9593\u63a5\u5efa\u8b70\u9019\u5169\u7a2e\u65b9\u6cd5\u5f71\u97ff\u500b\u4eba\u6216\u5718\u9ad4\u7684\u884c\u70ba\u53ca\u6c7a\u5b9a\uff0c\u5169\u7a2e\u65b9\u6cd5\u7684\u7279\u9ede\u90fd\u662f\u4ee4\u53d7\u5f71\u97ff\u4eba\u5728\u4e0d\u9650\u5236\u9078\u64c7\u81ea\u7531\u7684\u60c5\u6cc1\u4e0b\uff0c\u88ab\u9069\u91cf\u7684\u8a98\u56e0\u5f71\u97ff\u5230\u4e00\u500b\u9810\u671f\u4e2d\u7684\u6c7a\u5b9a\u3002\u800c\u4e00\u500b\u597d\u7684\u201cnudge\u201d\u5c31\u662f\u8981\u5728\u4e0d\u660e\u986f\u7684\u60c5\u6cc1\u4e0b\u9054\u5230\u76ee\u7684\u3002<\/p>\n\n\n\n

\u800c\u9019\u500b\u7406\u8ad6\u5f71\u97ff\u4e86\u5f88\u591a\u570b\u5bb6\u7684\u653f\u5236\u6c7a\u5b9a\uff0c\u751a\u81f3\u73fe\u5df2\u6709\u8d85\u904e\u516b\u5341\u500b\u570b\u5bb6\u5728\u653f\u6cbb\u4e0a\u904b\u7528\u8f15\u63a8\u7406\u8ad6\u4f5c\u884c\u70ba\u7814\u7a76\u3002\u4f8b\u5982\u82f1\u570b\u57282010\u5e74\u5c31\u8a2d\u7acb\u884c\u70ba\u7814\u7a76\u90e8\u9580 \uff08The Behavioural Insights Team\uff09\uff0c\u8ca0\u8cac\u61c9\u7528\u8f15\u63a8\u7406\u8ad6\u6539\u5584\u653f\u7b56\uff0c\u66f4\u96f6\u6d3b\u904b\u7528\u8cc7\u6e90\u3002\u9806\u5e36\u4e00\u63d0\uff0c\u4ee5The Behavioural Insights Team\u9019\u5b98\u65b9\u540d\u5b57\u5225\u540d \u201cNudge Unit\u201d\uff0c\u5c31\u662f\u8981\u4e0d\u660e\u986f\u5730\u9032\u884c\u8f15\u63a8\u7406\u8ad6\u7684\u4f8b\u5b50\u3002\u90fd\u570b\u969b\u4e0a\u4f86\u8aaa\uff0c\u904b\u7528\u8f15\u63a8\u7406\u8ad6\u7684\u4f8b\u5b50\u6709United Nations \u53ca World Bank\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u7d93\u6fdf\u5b78\u754c\u4ea6\u6709\u5584\u7528\u9019\u500b\u7406\u8ad6\uff0c\u4e26\u7814\u7a76\u884c\u70ba\u7d93\u6fdf\u5b78 \uff08behavioural economy\uff09\u3002\u70ba\u751a\u9ebc\u8f15\u63a8\u7406\u8ad6\u80fd\u53d7\u4e0d\u540c\u754c\u5225\u6b61\u8fce\uff1f\u56e0\u70ba\u5b83\u65e2\u95dc\u4fc2\u5230\u6240\u6709\u4eba\u969b\u4e4b\u9593\u7684\u4e92\u52d5\uff0c\u53c8\u80fd\u9069\u7528\u5728\u4e0d\u540c\u5c64\u9762\uff0c\u7279\u5225\u662f \u4eba\u529b\u8cc7\u6e90\u5b78<\/a> <\/strong>\u3002<\/p>\n\n\n\n

\u61c9\u7528\u5728\u8058\u8acb\u4eba\u624d<\/h3>\n\n\n\n

\uff08\u4e00\uff09 \u520a\u767b\u62db\u8058\u5ee3\u544a<\/strong><\/p>\n\n\n\n

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\uff08\u4e8c\uff09\u9762\u8a66<\/strong><\/p>\n\n\n\n

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\u61c9\u7528\u5230\u7559\u4f4f\u4eba\u624d<\/h3>\n\n\n\n

\uff08\u4e00\uff09\u5de5\u4f5c\u74b0\u5883<\/strong><\/p>\n\n\n\n

\u6839\u64da\u5f88\u591a\u4eba\u90fd\u5922\u5bd0\u4ee5\u6c42 Google \u8fa6\u516c\u5ba4\uff0c\u53ef\u4ee5\u77e5\u9053\u6709\u8da3\u53c8\u8f15\u9b06\u7684\u8a2d\u65bd\u5c0d\u54e1\u5de5\u591a\u9ebc\u5438\u5f15\u3002\u96d6\u7136\u5f88\u591a\u50b3\u7d71\u8fa6\u516c\u5ba4\u90fd\u6703\u8a8d\u6703\u300c\u5de5\u4f5c\u6642\u5de5\u4f5c\uff0c\u904a\u6232\u6642\u904a\u6232\u300d\uff0c\u5169\u8005\u61c9\u8a72\u5b8c\u5168\u5206\u9694\u958b\u3002\u4f46\u5176\u5be6\u5728\u8fa6\u516c\u5ba4\u653e\u7f6e\u904a\u6232\u6a5f\uff0c\u53cd\u800c\u53ef\u4ee5\u63d0\u5347\u54e1\u5de5\u7684\u81ea\u5f8b\u53ca\u5c08\u6ce8\u5ea6\uff1f\u65bc\u8fa6\u516c\u5ba4\u653e\u7f6e\u904a\u6232\u6a5f\u53ef\u4ee5\u8b93\u54e1\u5de5\u5728\u4f11\u606f\u6642\u653e\u9b06\u4e00\u4e0b\u5fc3\u60c5\uff0c\u8166\u888b\u7e43\u7dca\u6642\u523a\u6fc0\u4e00\u4e0b\u795e\u7d93\uff0c\u53cd\u800c\u8b93\u4ed6\u5011\u5de5\u4f5c\u6642\u66f4\u8a8d\u771f\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fa6\u516c\u5ba4\u653e\u7f6e\u904a\u6232\u6a5f\u7d66\u4eba\u4e00\u7a2e\u5bd3\u5de5\u4f5c\u65bc\u5a1b\u6a02\u7684\u611f\u89ba\uff0c\u54e1\u5de5\u518d\u4e5f\u4e0d\u6703\u5bb3\u6015\u661f\u671f\u4e00\u7684\u58d3\u529b\u3002
\u53e6\u5916\u73fe\u4ee3\u4eba\u90fd\u5f88\u95dc\u6ce8\u5065\u5eb7\u554f\u984c\uff0c\u800c\u5de5\u4f5c\u4f54\u4e86\u73fe\u4ee3\u4eba\u5927\u90e8\u4efd\u7684\u6642\u9593\u3002\u6240\u4ee5\u5f88\u591a\u8fa6\u516c\u5ba4\u90fd\u6703\u63d0\u4f9b\u5065\u5eb7\u7684\u5c0f\u98df\uff0c\u4ee3\u5165\u54e1\u5de5\u7684\u89d2\u5ea6\u60f3\uff0c\u5de5\u4f5c\u4e5f\u53ef\u4ee5\u5f88\u5065\u5eb7\u5730\u6210\u70ba\u751f\u6d3b\u7684\u4e00\u90e8\u4efd\u3002<\/p>\n\n\n\n

\uff08\u4e8c\uff09\u71df\u904b\u7ba1\u7406<\/strong><\/p>\n\n\n\n

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\uff08\u4e09\uff09\u4eba\u969b\u95dc\u4fc2<\/strong><\/p>\n\n\n\n

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\u6709\u9053\u5fb7\u5730\u904b\u7528\u8f15\u63a8\u7406\u8ad6<\/h3>\n\n\n\n

\u6839\u64daThaler\u7684\u8aaa\u6cd5\uff0c\u6b63\u56e0\u8f15\u63a8\u7406\u8ad6\u5f88\u597d\u5229\u7528\uff0c\u6240\u4ee5\u4f7f\u7528\u4e0a\u4ea6\u6709\u9053\u5fb7\u65b9\u9762\u7684\u539f\u5247\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n

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\uff08\u4e8c\uff09\u4eba\u5011\u80fd\u5920\u8f15\u6613\u9078\u64c7\u6216\u907f\u958b\u8f15\u63a8\u884c\u70ba\uff1b
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