{"id":2371,"date":"2018-07-06T17:53:26","date_gmt":"2018-07-06T09:53:26","guid":{"rendered":"https:\/\/www.champpartners.com\/zh-hans\/?p=2371"},"modified":"2018-08-13T17:12:00","modified_gmt":"2018-08-13T09:12:00","slug":"nudge-theory-to-hr","status":"publish","type":"post","link":"https:\/\/www.champpartners.com\/zh-hans\/blog\/nudge-theory-to-hr\/","title":{"rendered":"\u600e\u6837\u8fd0\u7528\u8f7b\u63a8\u7406\u8bba\u8058\u8bf7\u53ca\u7559\u4f4f\u4eba\u624d\uff1f"},"content":{"rendered":"\n

\u201c\u5176\u4ed6\u90e8\u95e8\u90fd\u5df2\u7ecf\u4ea4\u4e86\u62a5\u544a\uff0c\u4f60\u5462\uff1f\u201d
\u201c\u6211\u4e5f\u5feb\u53ef\u4ee5\u4e86\uff01\u201d
\u8fd9\u662f\u5e38\u5728\u529e\u516c\u5ba4\u542c\u5230\u7684\u60c5\u51b5\uff0c\u4f60\u6709\u610f\u8bc6\u5230\u5176\u4e2d\u53ef\u80fd\u5df2\u7ecf\u88ab\u5f71\u54cd\u4e86\u5417\uff1f<\/p>\n\n\n\n\n\n\n\n

\u8f7b\u63a8\u7406\u8bba\u662f\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n

\u8f7b\u63a8\u7406\u8bba (Nudge Theory) \u662f\u4e00\u4e2a\u6709\u5173\u884c\u4e3a\u79d1\u5b66\uff0c\u9002\u7528\u4e8e\u653f\u6cbb\u5b66\u53ca\u7ecf\u6d4e\u5b66\u7684\u6982\u5ff5\uff0c\u65e9\u4e8e2008\u5e74\u7531 Richard H.Thaler \u53ca Cass R.Sunstein \u6240\u5199\u7684 \u201dNudge\u201d \u8bba\u53ca\u3002\u8f7b\u63a8\u7406\u8bba\u63d0\u51fa\u4ee5\u79ef\u6781\u5f3a\u5316\u53ca\u95f4\u63a5\u5efa\u8bae\u8fd9\u4e24\u79cd\u65b9\u6cd5\u5f71\u54cd\u4e2a\u4eba\u6216\u56e2\u4f53\u7684\u884c\u4e3a\u53ca\u51b3\u5b9a\uff0c\u4e24\u79cd\u65b9\u6cd5\u7684\u7279\u70b9\u90fd\u662f\u4ee4\u53d7\u5f71\u54cd\u4eba\u5728\u4e0d\u9650\u5236\u9009\u62e9\u81ea\u7531\u7684\u60c5\u51b5\u4e0b\uff0c\u88ab\u9002\u91cf\u7684\u8bf1\u56e0\u5f71\u54cd\u5230\u4e00\u4e2a\u9884\u671f\u4e2d\u7684\u51b3\u5b9a\u3002\u800c\u4e00\u4e2a\u597d\u7684\u201dnudge\u201d\u5c31\u662f\u8981\u5728\u4e0d\u660e\u663e\u7684\u60c5\u51b5\u4e0b\u8fbe\u5230\u76ee\u7684\u3002<\/p>\n\n\n\n

\u800c\u8fd9\u4e2a\u7406\u8bba\u5f71\u54cd\u4e86\u5f88\u591a\u56fd\u5bb6\u7684\u653f\u5236\u51b3\u5b9a\uff0c\u751a\u81f3\u73b0\u5df2\u6709\u8d85\u8fc7\u516b\u5341\u4e2a\u56fd\u5bb6\u5728\u653f\u6cbb\u4e0a\u8fd0\u7528\u8f7b\u63a8\u7406\u8bba\u4f5c\u884c\u4e3a\u7814\u7a76\u3002\u4f8b\u5982\u82f1\u56fd\u57282010\u5e74\u5c31\u8bbe\u7acb\u884c\u4e3a\u7814\u7a76\u90e8\u95e8 (The Behavioural Insights Team)\uff0c\u8d1f\u8d23\u5e94\u7528\u8f7b\u63a8\u7406\u8bba\u6539\u5584\u653f\u7b56\uff0c\u66f4\u96f6\u6d3b\u8fd0\u7528\u8d44\u6e90\u3002\u987a\u5e26\u4e00\u63d0\uff0c\u4ee5The Behavioural Insights Team\u8fd9\u5b98\u65b9\u540d\u5b57\u522b\u540d \u201dNudge Unit\u201d\uff0c\u5c31\u662f\u8981\u4e0d\u660e\u663e\u5730\u8fdb\u884c\u8f7b\u63a8\u7406\u8bba\u7684\u4f8b\u5b50\u3002\u90fd\u56fd\u9645\u4e0a\u6765\u8bf4\uff0c\u8fd0\u7528\u8f7b\u63a8\u7406\u8bba\u7684\u4f8b\u5b50\u6709United Nations \u53ca World Bank\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u7ecf\u6d4e\u5b66\u754c\u4ea6\u6709\u5584\u7528\u8fd9\u4e2a\u7406\u8bba\uff0c\u5e76\u7814\u7a76\u884c\u4e3a\u7ecf\u6d4e\u5b66 (behavioural economy)\u3002\u4e3a\u4ec0\u4e48\u8f7b\u63a8\u7406\u8bba\u80fd\u53d7\u4e0d\u540c\u754c\u522b\u6b22\u8fce\uff1f\u56e0\u4e3a\u5b83\u65e2\u5173\u7cfb\u5230\u6240\u6709\u4eba\u9645\u4e4b\u95f4\u7684\u4e92\u52a8\uff0c\u53c8\u80fd\u9002\u7528\u5728\u4e0d\u540c\u5c42\u9762\uff0c\u7279\u522b\u662f\u4eba\u529b\u8d44\u6e90\u5b66<\/a>\u3002<\/p>\n\n\n\n

\u5e94\u7528\u5728\u8058\u8bf7\u4eba\u624d<\/h3>\n\n\n\n

\uff08\u4e00\uff09 \u520a\u767b\u62db\u8058\u5e7f\u544a<\/strong><\/p>\n\n\n\n

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\uff08\u4e8c\uff09\u9762\u8bd5<\/strong><\/p>\n\n\n\n

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\u5e94\u7528\u5230\u7559\u4f4f\u4eba\u624d<\/h3>\n\n\n\n

\uff08\u4e00\uff09\u5de5\u4f5c\u73af\u5883<\/strong><\/p>\n\n\n\n

\u6839\u636e\u5f88\u591a\u4eba\u90fd\u68a6\u5bd0\u4ee5\u6c42 Google \u529e\u516c\u5ba4\uff0c\u53ef\u4ee5\u77e5\u9053\u6709\u8da3\u53c8\u8f7b\u677e\u7684\u8bbe\u65bd\u5bf9\u5458\u5de5\u591a\u4e48\u5438\u5f15\u3002\u867d\u7136\u5f88\u591a\u4f20\u7edf\u529e\u516c\u5ba4\u90fd\u4f1a\u8ba4\u4f1a\u201c\u5de5\u4f5c\u65f6\u5de5\u4f5c\uff0c\u6e38\u620f\u65f6\u6e38\u620f\u201d\uff0c\u4e24\u8005\u5e94\u8be5\u5b8c\u5168\u5206\u9694\u5f00\u3002\u4f46\u5176\u5b9e\u5728\u529e\u516c\u5ba4\u653e\u7f6e\u6e38\u620f\u673a\uff0c\u53cd\u800c\u53ef\u4ee5\u63d0\u5347\u5458\u5de5\u7684\u81ea\u5f8b\u53ca\u4e13\u6ce8\u5ea6\uff1f\u4e8e\u529e\u516c\u5ba4\u653e\u7f6e\u6e38\u620f\u673a\u53ef\u4ee5\u8ba9\u5458\u5de5\u5728\u4f11\u606f\u65f6\u653e\u677e\u4e00\u4e0b\u5fc3\u60c5\uff0c\u8111\u888b\u7ef7\u7d27\u65f6\u523a\u6fc0\u4e00\u4e0b\u795e\u7ecf\uff0c\u53cd\u800c\u8ba9\u4ed6\u4eec\u5de5\u4f5c\u65f6\u66f4\u8ba4\u771f\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u529e\u516c\u5ba4\u653e\u7f6e\u6e38\u620f\u673a\u7ed9\u4eba\u4e00\u79cd\u5bd3\u5de5\u4f5c\u4e8e\u5a31\u4e50\u7684\u611f\u89c9\uff0c\u5458\u5de5\u518d\u4e5f\u4e0d\u4f1a\u5bb3\u6015\u661f\u671f\u4e00\u7684\u538b\u529b\u3002<\/p>\n\n\n\n

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\uff08\u4e8c\uff09\u8425\u8fd0\u7ba1\u7406<\/strong><\/p>\n\n\n\n

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\uff08\u4e09\uff09\u4eba\u9645\u5173\u7cfb<\/strong><\/p>\n\n\n\n

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\u6709\u9053\u5fb7\u5730\u8fd0\u7528\u8f7b\u63a8\u7406\u8bba<\/h3>\n\n\n\n

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\uff08\u4e8c\uff09\u4eba\u4eec\u80fd\u591f\u8f7b\u6613\u9009\u62e9\u6216\u907f\u5f00\u8f7b\u63a8\u884c\u4e3a\uff1b
\uff08\u4e09\uff09\u8f7b\u63a8\u884c\u4e3a\u6709\u7406\u7531\u4ee4\u4eba\u76f8\u4fe1\u662f\u5bf9\u53d7\u5f71\u54cd\u4eba\u6709\u597d\u5904\u6216\u5e2e\u52a9\u7684\u3002<\/p>\n\n\n\n

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